4. Thus, to take a long and circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of deviation. 

故迂其途而誘之以利後人發先人至此知迂直之計者也

Sun Tzu

The idea is to lead the enemy away from their goal, and then take a longer route to reach the goal before they do. This tactic requires a knowledge of how to deviate from the expected path in order to outmaneuver the enemy. Essentially, the quote is saying that it takes skill and strategy to successfully use this tactic.

To outmaneuver and deceive competitors, lead them away from their goal and take a longer route to reach it first.

From a business perspective, this quote could be interpreted as a strategy for outmaneuvering competitors in the marketplace. The idea is to lead competitors away from the goal (for example, a lucrative market or valuable resources), and then take a longer but more direct route to reach the goal before they do. This tactic requires a knowledge of how to deviate from the expected path in order to gain an advantage over competitors. Essentially, the quote is saying that it takes skill and strategy to successfully use this tactic to outmaneuver competitors in the marketplace.