In this quote, Sun Tzu is saying that the strategies and tactics that a military uses to achieve victory should not be revealed to the enemy before a battle. He believed that keeping one’s plans and intentions secret was a key element of successful warfare. By surprising the enemy and remaining unpredictable, a military could gain a significant advantage and increase its chances of victory.
These business strategies, leading to success, must not be disclosed beforehand.
A business can keep its strategic plans secret in a number of ways. For example, it can implement strict confidentiality agreements with employees and partners to prevent the unauthorized disclosure of sensitive information. Additionally, a business could keep its internal processes and decision-making strategies confidential in order to prevent competitors from copying or replicating them. Also, a business can use encryption and other security measures to protect its data and prevent it from falling into the hands of competitors. By taking these and other precautions, a business can maintain the confidentiality of its plans and strategies, giving it a competitive advantage and improving its chances of success.