14. By means of these seven considerations I can forecast victory or defeat.


Sun Tzu

Sun Tzu is saying that by means of the seven considerations (in the previous verse), he is able to predict whether a given military campaign will result in victory or defeat. By carefully analyzing these considerations and planning accordingly, a military commander could greatly increase their chances of success in battle.

In a business context, the seven considerations might include factors such as the market demand for the product or service being offered, the competition, the company’s financial resources, the quality and experience of the team, and the potential challenges and opportunities that may arise. By carefully analyzing and considering these factors, a business can develop a strategic plan and make informed decisions that increase the likelihood of success. For example, a company might decide to enter a new market only if there is strong demand for its product and if it has the resources and expertise to compete effectively with existing players. Alternatively, it might choose to focus on a different product or service if the market is already saturated or if the competition is too fierce. In this way, the seven considerations can help a business forecast the potential success or failure of a particular venture and make decisions accordingly.