2. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.


Sun Tzu

Sun Tzu is stating that the pursuit of victory in war is a critical and urgent matter, as it can mean the difference between survival and destruction for a nation or army. He is urging his readers to take the subject of war and military strategy seriously, as it is a matter of great importance that cannot be ignored.

It is a matter of business survival, a road to riches or to bankruptcy.  It can not be neglected.

In the business world, success is not guaranteed, and many organizations face intense competition and other challenges that can threaten their survival. In order to survive and thrive in such an environment, businesses must be able to adapt and outmaneuver their competitors. The principles and strategies outlined in The Art of War can be applied to business in order to help organizations gain a competitive advantage and improve their chances of success. By understanding the motivations and tactics of one’s competitors, using deception and surprise to gain an advantage, and carefully planning and executing one’s own strategies, a business can improve its chances of surviving and thriving in a competitive market.