21. If he is secure at all points, be prepared for him. If he is in superior strength, evade him.

實而備之强而避之.

Sun Tzu

If your enemy is well-defended and strong, you should avoid engaging them directly and instead look for ways to outmaneuver them. On the other hand, if your enemy is vulnerable in some way, you should be prepared to take advantage of that weakness.





If your competitor is well-established and strong in their market, you should avoid directly competing with them and instead look for ways to differentiate yourself and offer something unique. For example, you could focus on a niche market that your competitor is not serving, or offer a unique product or service that sets you apart.

On the other hand, if your competitor is vulnerable in some way, you should be prepared to take advantage of that weakness. For example, if they have a weak supply chain or limited resources, you could capitalize on that by offering a more reliable and efficient service.

Overall, the key takeaway is the importance of understanding your competition and finding ways to gain an advantage over them. In the business world, this can mean looking for opportunities to differentiate yourself and offer something unique, or taking advantage of your competitor’s weaknesses to gain market share.