20. Hold out baits to entice the enemy. Feign disorder, and crush him.

利而誘之亂而取之.

Sun Tzu

This means to offer something attractive to the enemy in order to draw them into a trap. For example, a military commander might make it appear as though their army is in disarray and vulnerable, when in fact they are ready and waiting to ambush the enemy. Sun Tzu also advised feigning disorder, or creating the appearance of confusion and chaos within one’s own ranks in order to throw the enemy off guard and make them more susceptible to attack. By using these tactics, a military commander could lure the enemy into a position where they are vulnerable and then crush them with a well-timed and coordinated attack.





A company can use tactics like feigning disorder or creating the appearance of confusion and chaos within its own ranks in order to throw its competitors off guard and make them more susceptible to attack. By using these tactics, the company could lure its competitors into a position where they are vulnerable and then crush them with a well-timed and coordinated marketing or sales campaign.