7. Heaven signifies night and day, cold and heat, times and seasons.


Sun Tzu

“Heaven signifies night and day, cold and heat, times and seasons” is a reference to the natural forces that can impact military operations. Sun Tzu believed that a successful general must take these forces into account when planning and executing strategies, as they can have a significant effect on the outcome of a battle. He also believed that understanding and using these forces to one’s advantage could give a commander a crucial advantage over his or her enemies.

A successful leader must be aware of and adapt to the changing external forces that can impact their business.

In order to be successful, a leader must be aware of the various external forces that can impact their business, such as shifts in the market, changes in consumer behavior, and shifts in the competitive landscape. By being aware of these factors, a leader can gain valuable insight into the current state of the market and the potential challenges and opportunities that their business may face.

Once a leader has a good understanding of the external forces at play, they must then be able to adapt their business strategy to respond to these changes. This may involve making changes to the products or services that the business offers, adjusting pricing strategies, or altering the way that the business operates in order to better meet the needs of customers and stay ahead of competitors.

Being able to adapt to changing external forces is crucial for a business leader because it allows them to remain agile and responsive to the needs of the market. By being able to quickly and effectively respond to changes in the business environment, a leader can help their business remain competitive and successful over the long term.