17. According as circumstances are favorable, one should modify one’s plans.

勢者因利而制權也.

Sun Tzu

Sun Tzu is suggesting that plans should be flexible and adaptable to changing circumstances. The idea is that a good plan should not be set in stone, but rather should be able to be modified in response to new information or changes in the situation. This is because the course of events is often unpredictable, and a rigid plan that cannot be adapted may not be effective in achieving one’s goals. By being flexible and adaptable, one can better respond to changing circumstances and increase the chances of success.

When the situation is favorable, adapt and adjust your plans to make the most of the opportunity.

In business, adaptability is key to success. Being able to respond to changes in the market, customer preferences, and competitive landscape can give a company a competitive advantage and help it achieve its goals. This means being open to new ideas and approaches, and being willing to change course when necessary. A good business plan should be flexible and able to adapt to changing circumstances, rather than being set in stone. By being adaptable, a company can stay ahead of the competition and better respond to opportunities and challenges.