18. All warfare is based on deception.

兵者詭道也.

Sun Tzu

The quote “All warfare is based on deception” means that in order to succeed in warfare, a commander must be skilled in the art of deception. This can involve disguising the true intentions of one’s army, misleading the enemy about the strength and capabilities of one’s forces, or even using psychological tactics to demoralize the enemy. By using deception, a commander can gain an advantage over the enemy and increase the chances of victory.





In order to succeed in the business world, companies must be skilled in the use of deception. This can involve concealing the true intentions of the business, misleading competitors about the strength and capabilities of the company, or using psychological tactics to gain an advantage in negotiations or other interactions. By using deception, a business can gain a competitive edge and increase its chances of success.

One way that a business might use deception is by concealing information about its plans or strategies from competitors. For example, a company might keep details about a new product or business venture hidden, in order to prevent competitors from copying or undermining its efforts. This can give the business a temporary advantage, and allow it to gain a foothold in the market before others are able to react.

Another way that a business might use deception is by misrepresenting its strengths and weaknesses to competitors. For example, a company might present itself as being weaker or less capable than it actually is, in order to gain a more favorable deal or terms in negotiations. This can give the business an advantage, and allow it to gain an upper hand in negotiations or other interactions.

Overall, the use of deception is an important part of doing business, and can be a valuable tool for gaining an advantage over competitors and achieving success in the marketplace.Try again