The quote from Sun Tzu is a description of different types of terrain that a military force may encounter in battle. The six types of terrain mentioned are: accessible, entangling, temporizing, narrow passes, precipitous heights, and positions at a great distance from the enemy.
We may identify six types of business markets, namely: accessible markets; entangled markets; temporizing markets; narrow markets; niche markets; dissimilar markets.
There are six different types of business markets. The six types are:
- Accessible markets: These are markets that are easily accessible to a business, typically because they are nearby or have a large number of potential customers.
- Entangled markets: These are markets that are interconnected or interdependent in some way, often because they are part of the same supply chain or rely on the same resources.
- Temporizing markets: These are markets that are characterized by short-term or temporary opportunities, such as seasonal or one-time events.
- Narrow markets: These are markets that are small or specialized, often serving a specific need or niche.
- Niche markets: These are markets that are focused on a particular product or service, often with a specific target customer in mind.
- Dissimilar markets: These are markets that are distinct from one another in some way, often because they have different customer needs or operate in different industries.