28. If we know that the enemy is open to attack, but are unaware that our own men are not in a condition to attack, we have gone only halfway towards victory.

知敵之可擊而不知吾卒之不可以擊勝之半也

Sun Tzu

Sun Tzu is emphasizing the importance of knowing the strengths and weaknesses of both oneself and one’s opponent in order to achieve victory in battle. He argues that simply knowing that the enemy is vulnerable is not enough; one must also be aware of whether one’s own forces are capable of taking advantage of that vulnerability. In other words, Sun Tzu is saying that success in war requires a thorough understanding of both the enemy and one’s own forces.

If we know that our competition is vulnerable, but we are unaware that our own team is not in a position to take advantage of this, we have only achieved half of the success needed to win in the market.

Having knowledge of your competition’s vulnerabilities is not enough to guarantee success in the market. In order to fully capitalize on these vulnerabilities and gain a competitive advantage, it is essential to also have a clear understanding of the strengths and weaknesses of your own team. If your team is not in a position to take advantage of the opportunities presented by your competition’s vulnerabilities, you will not be able to fully capitalize on them and may even end up losing ground to your competitors.

To achieve complete victory in the market, it is essential to have a deep understanding of both your competition and your own team. This means regularly assessing the capabilities of your team and making sure that they are well-equipped to take advantage of opportunities as they arise. It also means constantly monitoring the state of your competition and staying up-to-date on their vulnerabilities and weaknesses. By doing these things, you can ensure that your team is always ready to take advantage of opportunities and maintain a competitive edge in the market.