8. With regard to narrow passes, if you can occupy them first, let them be strongly garrisoned and await the advent of the enemy.

隘形者我先居之必盈之以待敵

Sun Tzu

If you can take control of a narrow pass, it is important to strongly garrison it and wait for the enemy to arrive. By occupying the pass first, you will have the advantage of being able to defend it more easily and potentially thwart the enemy’s advances.

When it comes to narrow markets, if you can enter them first, establish a strong position and wait for competitors to enter the market.

A narrow market refers to a market segment that is relatively small and specialized, often consisting of a specific group of customers with specific needs and preferences. Establishing a strong position in a narrow market can be beneficial for a company because it allows the company to gain a foothold in the market and potentially gain a competitive advantage over other companies.

For example, imagine a company that makes specialized sports equipment for a particular type of athlete. The market for this type of equipment may be relatively small and specialized, making it a narrow market. If the company can enter this market first and establish a strong position, it can potentially gain a significant share of the market and fend off competition from other companies. By waiting for competitors to enter the market, the company can also gather information about their strategies and adjust its own approach accordingly.