When fighting on open ground, a military should try to occupy the highest and sunniest areas in order to gain a strategic advantage and carefully guard its supply lines in order to maintain its strength and prevent the enemy from cutting off its resources. This advice reflects Sun Tzu’s emphasis on the importance of taking advantage of any available opportunities and protecting one’s resources in order to achieve victory on the battlefield.
In an accessible market, be ahead of your competitors in occupying the most promising and lucrative segments, and carefully protect your sources of revenue and resources.
When operating in an accessible market that offers good opportunities, a company should try to take advantage of those opportunities before its competitors do and safeguard its sources of income and resources in order to maintain its strength and prevent its rivals from cutting off its access to the market. This advice reflects the idea that, in order to succeed in business, a company must be proactive and strategic in its approach to the market, and must protect its assets and resources in order to maintain its competitiveness and gain a competitive advantage over its rivals.