24. The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.

故進不求名退不避罪唯民是保而利合於主國之寳也

Sun Tzu

A good general is one who is not motivated by personal ambition or fear of shame, but rather by a desire to serve and protect their country and their ruler. This kind of selfless and dedicated leadership is invaluable to the success and wellbeing of a kingdom. Sun Tzu emphasizes the importance of putting the needs of the nation and its people above one’s own personal desires and fears.

The leader who moves forward without seeking recognition and retreats without fear of failure, whose only goal is to support their company and provide excellent service to their clients, is the cornerstone of the business.

A good leader in the business world is one who is not motivated by personal ambition or fear of failure, but rather by a desire to support and serve the company and its clients. This kind of selfless and dedicated leadership is essential to the success and stability of an organization. This emphasizes the importance of putting the needs of the business and its clients above one’s own personal desires and fears. A leader who is willing to take risks and make difficult decisions in order to support the company and its clients is considered the foundation of the business, providing stability and guidance to the rest of the organization.