Sun Tzu is saying that ground which can be easily accessed by both sides is considered “accessible,” and therefore not particularly advantageous for either side in a military conflict. This type of ground is likely to be flat and open, making it easy to traverse but also offering little in the way of natural defenses or strategic advantages.
A market or opportunity that can be easily accessed and pursued by both us and our competitors is considered accessible.
An accessible market is a market or opportunity that can be easily accessed and pursued by a company and its competitors. This type of market is typically characterized by low barriers to entry, meaning that it is relatively easy for new companies to enter and compete in the market. Accessible markets are often highly competitive, with many companies offering similar products or services to customers.
In a business context, an accessible market may not necessarily be attractive to a company, as it may offer little in the way of a competitive advantage. For example, if a market is highly saturated with competitors, it may be difficult for a new company to differentiate itself and attract customers. In this case, the company may be better off focusing on other opportunities that offer a clearer advantage over its competitors.
On the other hand, an accessible market may also present opportunities for a company to differentiate itself and gain a competitive advantage. For example, a company may enter an accessible market and offer a unique product or service that sets it apart from its competitors. Alternatively, a company may enter an accessible market and use its superior resources and expertise to outcompete its rivals. In either case, the key to success in an accessible market is to find a way to differentiate oneself from the competition and offer customers something that they cannot get from other companies.