27. If we know that our own men are in a condition to attack, but are unaware that the enemy is not open to attack, we have gone only halfway towards victory.

知吾卒之可以擊而不知敵之不可擊勝之半也

Sun Tzu

Sun Tzu is emphasizing the importance of understanding both one’s own military capabilities and those of the enemy in order to achieve victory in battle. He is saying that simply knowing that one’s own forces are ready to attack is not enough; it is also necessary to know whether the enemy is vulnerable to attack in order to successfully launch an attack and achieve victory.

If we are aware of our own team's capabilities and strengths, but are unaware of the weaknesses and vulnerabilities of our competitor's team, we have only gone halfway towards achieving success in the market.

In business it is important for a company to understand not only the strengths and capabilities if their team, but also those of its competitors’ teams. This knowledge can help a leader to make strategic decisions and effectively allocate resources in order to gain an advantage in the market. If a company is only aware of its own team’s strengths and weaknesses, and is unaware of the strength and weaknesses of its competitors’ teams, it may make decisions based on incomplete or incorrect information, potentially leading to a lack of success in the market. Therefore, it is important for a business to have a thorough understanding of both its own team’s capabilities and those of its competitors’ teams in order to achieve success in the market.

In business, it is important for a company to understand not only its own team’s strengths and capabilities, but also those of its competitors’ teams. This knowledge can help leaders make strategic decisions and effectively allocate resources to gain an advantage in the market. Without knowledge of competitors team’s strengths and weaknesses, a company may make decisions based on incomplete information, potentially leading to a lack of success. To achieve success, a company must have a thorough understanding of both its own team’s capabilities and those of its competitors’ teams.