9. If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him.

敵則能戰之少則能逃之不若則能避之

Sun Tzu

If the two sides are evenly matched, Sun Tzu advises that they can offer battle because they have a good chance of winning. If the commander’s forces are slightly smaller than the enemy’s, Sun Tzu advises that they can avoid the enemy because they are not in a strong enough position to win a direct confrontation. And if the commander’s forces are vastly inferior to the enemy’s in every way, Sun Tzu advises that they should flee from the enemy because they have no chance of winning.If we are evenly matched with our competitor, we can compete with them directly. If we are slightly weaker than our competitor, we can avoid direct competition and find other ways to succeed. If we are vastly weaker than our competitor, we should avoid direct competition and focus on other areas where we can excel.

In business, if equal to our competitor, we can directly compete. If we are slightly weaker, we can avoid direct competition. If we are vastly weaker, we should avoid direct competition.

In the business world, companies are constantly competing with each other to win customers and market share. When a company is evenly matched with its competitors in terms of size, resources, and abilities, it can compete with them directly by offering similar products or services at similar prices. However, if a company is slightly weaker than its competitors, it may not be able to win in a direct competition. In this case, the company can avoid direct competition and instead focus on other areas where it has an advantage, such as offering unique products or services or targeting a specific niche market. If a company is vastly weaker than its competitors, it may not be able to compete with them at all. In this case, the company should avoid direct competition and focus on other areas where it can succeed, such as building strategic partnerships or expanding into new markets. By carefully considering its relative strength compared to its competitors, a company can make strategic decisions about how to approach the market and win customers.