In “Attack by Stratagem,” Sun Tzu advises using cunning and deception to defeat opponents in war. He recommends tactics such as pretending to retreat, attacking at night, and using spies to gather information. Sun Tzu emphasizes the importance of adaptability and outmaneuvering the enemy for victory.
In business, a company can use the strategies outlined in this chapter of The Art of War to gain a competitive advantage. For example, a business could use deception to mislead its competitors about its plans or use spies to gather intelligence on its competitors’ activities. A business could also use surprise tactics, such as launching a new product unexpectedly, to catch its competitors off guard. By being flexible and adaptable, and by constantly looking for ways to outmaneuver its competitors, a business can gain a strategic advantage and increase its chances of success in the market.
“Stratagem is a clever plan or tactic used to achieve a goal, often involving deception or manipulation.”