17. Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.

非利不動非得不用非危不戰

Sun Tzu

Sun Tzu believed in the importance of careful planning and only making moves when there is a clear advantage to be gained. He advises against using troops unless there is something to be gained from doing so, and against fighting unless the position is critical.

In other words, Sun Tzu is advocating for caution and restraint in military action. He believes that it is important to carefully assess the situation before making any moves, and to only take action when the potential benefits outweigh the costs. He also advises against engaging in battles unless it is absolutely necessary, as fighting can be costly in terms of lives and resources.

Only take action when you see an advantage; do not use your resources unless there is something to be gained; invest only strategic projects.

In business, it is important to carefully consider the potential benefits and costs of any action before proceeding. This is especially true when it comes to using resources and investing in projects. That’s why it’s important to only take action when you see a clear advantage. By carefully evaluating the potential outcomes of any action, you can make more informed decisions that are more likely to lead to success.

In addition, it’s important to be mindful of how you use your resources. Don’t use them unnecessarily or without a clear reason. Instead, only use your resources when there is something to be gained. This means that you should be strategic in how you allocate your resources and only use them in ways that will help you achieve your goals.

Finally, it’s important to invest in projects that are critical to the success of your business. These are the projects that have the potential to drive significant growth or success. They may be projects that are necessary for the business to achieve its goals or that have the potential to make a big impact. By investing in these strategic projects, you can help ensure that your business is positioned for success.