21. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.

亡國不可以復存死者不可以復生

Sun Tzu

By considering the long-term consequences of one’s actions, it is possible to avoid unnecessary destruction and loss of life. Sun Tzu is cautioning against actions that could lead to the destruction of a kingdom or the loss of lives, as these events are final and cannot be undone.

A business that has been destroyed can never come again into being; nor can lost opportunities ever be regained.

A business that has been destroyed can never come again into being; nor can lost opportunities ever be regained. This means that it is crucial to carefully consider the potential consequences of our actions and make strategic, rather than impulsive, decisions in order to avoid irreparable harm to our company. There are many aspects of a business that can be destroyed and never brought back, such as the brand, its reputation, and its customers. Once these things are lost, they can be very difficult, if not impossible, to regain. Even if we have the opportunity to buy the business out at a later date, if it has been severely damaged or destroyed, it will not have the same value it would have had if it were still thriving. Therefore, it is important to prioritize the long-term health and stability of our business in order to avoid costly mistakes and missed opportunities for growth.

A company’s brand is one of its most valuable assets. It is the public face of the business, representing its values, mission, and personality. A strong brand can differentiate a business from its competitors and build trust and loyalty with customers. However, a brand can also be easily damaged by negative publicity, unethical behavior, or a lack of transparency. If a company’s brand is destroyed, it can be extremely difficult to rebuild. Customers may no longer trust or support the business, and it may be challenging to attract new ones. In addition, a company’s reputation can be irreparably harmed by negative reviews, poor customer service, or other issues that erode trust and credibility. Once a company’s reputation is damaged, it can take a long time and a lot of effort to repair it. It is therefore important to prioritize the maintenance and protection of a company’s brand and reputation in order to ensure its long-term success.