凡火攻必因五火之變而應之
Sun Tzu
Sun Tzu advises that when attacking with fire, one should be prepared for five possible developments: setting fire to the enemy’s camp, an outbreak of fire without an enemy response, the flames reaching their peak, an assault with fire from the outside, and positioning yourself to the windward side of the fire.
Overall, Sun Tzu’s advice is to be prepared for any possible outcome and to be flexible in your approach. By anticipating different developments, you can be better prepared to respond and achieve victory.
In attacking a competitor, a business should be prepared to meet five possible developments.
In attacking a business, one should be prepared to meet five possible developments: the competition may retreat, the competition may defend themselves, the competition may divide their resources, the competition may make a stand, or the competition may counterattack. It is important to anticipate these different developments and be flexible in your approach in order to achieve success.