13. Hence those who use fire as an aid to the attack show intelligence; those who use water as an aid to the attack gain an accession of strength.


Sun Tzu

Sun Tzu is saying that using fire as a weapon shows intelligence, because it can be used to create confusion and chaos among the enemy. Water, on the other hand, can be used to gain an advantage in strength. For example, flooding an enemy’s territory or cutting off their water supply can weaken their ability to fight.

In business, those who use innovation and disruption as tools for success show intelligence. Those who leverage their resources and strengths become more powerful.

Businesses that are able to successfully incorporate new ideas and shake up their industry and attack competitors are demonstrating intelligence. Innovation and disruption can be powerful tools for driving progress and gaining a competitive advantage.

Businesses that are able to effectively utilize the resources and strengths at their disposal will become more powerful in their industry. This could include things like a strong financial position, a valuable supply chain, a loyal customer base, or any other resources or strengths that the business has at its disposal. By effectively leveraging these resources, businesses can increase their power and influence within their industry.