11. A wind that rises in the daytime lasts long, but a night breeze soon falls.

晝風久夜風止

Sun Tzu

If you are able to gain an advantage or achieve a successful outcome at a particularly opportune moment, the effects will be long-lasting. On the other hand, if you try to take advantage of a fleeting opportunity or engage in conflict at a less favorable time, your efforts will be short-lived and ultimately ineffective.

A business opportunity that arises during a favorable market trend is likely to be long-lasting, but a fleeting opportunity may quickly dissipate.

If a business is able to capitalize on a favorable market trend or a particularly opportune moment to launch a new product or service, the effects of that decision are likely to be long-lasting and beneficial to the company. On the other hand, if a business tries to take advantage of a fleeting opportunity or enters a market at a less favorable time, the chances of success may be limited and the potential benefits may be short-lived.