15. Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation.


Sun Tzu

It is unfortunate for someone to try to win battles and succeed in their attacks without developing a sense of initiative and innovation. Sun Tzu believes that such an approach will lead to a waste of time and a lack of progress.

The “spirit of enterprise” refers to a proactive and innovative attitude, one that is willing to take risks and think creatively in order to achieve success. Sun Tzu believed that cultivating this spirit was essential for military success, as it allowed leaders to adapt to changing circumstances and come up with new strategies to overcome challenges.

Without the spirit of enterprise, Sun Tzu believed that military leaders would become stagnant and stuck in their ways, unable to adapt to new situations and unable to effectively pursue their goals. Therefore, he encouraged leaders to cultivate this spirit in order to achieve success in their endeavors.

Unsuccessful is the company that tries to achieve success without fostering a culture of innovation and initiative; for the result will be a lack of progress and overall stagnation.

A company that lacks a culture of innovation and initiative is likely to struggle in achieving its goals and realizing its full potential. Without the ability to adapt to changing market conditions and pursue new opportunities, such a company may become stagnant and stuck in its current ways, unable to keep up with the rapid pace of change in today’s business environment.

Fostering a culture of innovation and initiative is essential for any company that wants to remain competitive and successful. This means encouraging employees to think creatively, take risks, and come up with new ideas and approaches to solving problems. It also involves providing the resources and support needed for employees to explore new opportunities and bring their ideas to fruition.

By cultivating a culture of innovation and initiative, a company can stay ahead of the curve and continuously evolve and improve, positioning itself for long-term success. On the other hand, a company that fails to do so is likely to fall behind and struggle to achieve its goals, ultimately leading to a lack of progress and overall stagnation.